Fresh Pick grew out of a very noble idea of revolutionizing how we consume fruits in the cities. More often than not, we’ve seen that what’s available in our superstores may not always be what we really want to give to ourselves, our parents, and our children. And it is also true that the concept of freshness has also taken a back seat in people’s diet plans to such an extent that they are ready to consume fruits and berries that are harvested early and artificially ripened for the marketers’ convenience. Or, we wonder if that is because people never realized that it is the convention today.